The 8th Continent
We are named after the 8th continent Zealandia
This oceanic area encompasses New Zealand and the surrounding oceans. It represents one of the purist environments on earth with deep seas and fertile land. We aim to educate about the important connection between the environment, ethical farming practices, and the resulting nutrition that is served to your pets.
The discovery of Zealandia
In 2017, a group of geologists announced the discovery of Zealandia – Te Riu-a-Māui in the Māori language. Though the world's encyclopaedias, maps and search engines were convinced that there are just seven continents for some time, this team of geologists confidently informed the world that this was wrong. There are of course eight after all – and the latest addition breaks all the records, as the smallest, thinnest, and youngest in the world. 94% of it is underwater, with a handful of islands, such as New Zealand.
Zealandia Pet Food was launched in 2012 - so have always been one step ahead of everyone else!
By approximately 23 million years ago the landmass may have been completely submerged. Today, most of the landmass (94%) remains submerged beneath the Pacific Ocean. New Zealand is the largest part of Zealandia that is above sea level, followed by New Caledonia, Norfolk Island, and Lord Howe Island.