The 8th Continent

We are proud to be named after Zealandia, the 8th continent, which spans the expanse of New Zealand and the surrounding oceans. This unique and vast region is celebrated for its pristine and unspoiled environment, offering a rare combination of deep oceans and incredibly fertile land. Zealandia symbolizes one of the purest and most vibrant ecosystems on Earth, serving as a reminder of the delicate connection between the natural world, sustainable farming practices, and the premium nutrition we aim to provide to your beloved pets. At the core of our mission is the belief that ethical and environmentally conscious choices lead to healthier, happier pets and a healthier planet.

In 2017, a groundbreaking announcement by a group of geologists changed the way the world perceives its geography. They revealed the discovery of Zealandia—known in the Māori language as Te Riu-a-Māui—a vast and submerged continent covering an astonishing 1.89 million square miles (4.9 million square kilometers). For perspective, this hidden landmass is approximately six times the size of Madagascar, making its recognition a monumental event in scientific exploration.

For decades, the world's encyclopedias, maps, and search engines unanimously described a seven-continent world. However, this team of experts challenged conventional wisdom, presenting compelling evidence that Zealandia deserved its rightful place among the continents. It is not only the newest addition to the list but also the most unique, being the smallest, thinnest, and youngest of them all. Remarkably, 94% of this submerged landmass lies beneath the ocean's surface, with New Zealand and a few scattered islands serving as its visible peaks.

Zealandia’s legacy inspired us long before it became official. In 2012, we introduced Zealandia Pet Food to the world, embodying the values of purity, innovation, and respect for nature. By launching our premium pet food brand five years before Zealandia’s official recognition, we have always been ahead of the curve, leading with our commitment to excellence and sustainability.